I'm going to go out on a limb here and do something I normally wouldn't do: insist you go see a film I haven't seen. Cedar Rapids hits theaters (to my knowledge it's a limited release, so I don't know if it'll be at a theater near you) on February 11th, and I think you should run right out and see it if you can. Why? Here are ten reasons:
1. It's funny. Or at least that's what I hear, and unfortunately, there just haven't been many truly funny movies made lately. (Trust me on this, I watched The Other Guys last weekend.) I won't try to explain this; it is what it is.
2. It stars Ed Helms. To quote some dude who blogs for Moviefone, "If there is justice in the world, Ed Helms will soon be a comedy star whose name above the title sells a movie all by itself." Enough said.
3. It has a great supporting cast. You don't need a cast full of big names and bigger egos to make a great movie. While you will recognize most of these guys, I think it's safe to say that you'd never in a million years imagine them making a comedy together. (Granted I never would have imagined Mark Wahlberg and Will Ferrell making a comedy together, but, well, that's a story for another day.) This particular movie's cast includes (in addition to Helms) John C. Reilly, Anne Heche, Isiah Whitlock, Rob Corddry, and Sigourney Weaver among others.
4. It's directed by Miguel Arteta. If you're not sure who he is, here's a question: have you seen Youth in Revolt or The Good Girl? Arteta has also directed episodes of The Office, Ugly Betty, and Six Feet Under.
5. It's an original. Cedar Rapids was written by Phil Johnston (with some input from Helms, I believe). If my research is correct, it's Johnston's first film and last year or the year before, Variety called him one of the "ten screenwriters to watch" or something of that nature. Anyway, my point is this: it's not a remake of some French comedy from 1986; it's not the result of butchering some poor author's hard work; it didn't start as a video game, comic book, or much-loved cartoon; and it's not a sequel to or a take-off on some great movie that should stand alone. Seriously, there's not much of that going around Hollywood these days.
6. It takes place in the Midwest. If you follow me on Twitter, you've probably seen me tweet about this movie two or a hundred times over the last few weeks (don't judge me - I've been snowed in and stuff). At first, most of the response I received involved questions about my potential plans to travel to Iowa or announce that I was running for president or something, but eventually people caught on. I got a few, "Hey, I used to live there" or "Hey, my grandmother lives there" or "Hey, I grew up about an hour from Cedar Rapids," and that's all it took to catch people's attention. This is something that is near and dear to my heart and has been since I was a goofy film student, but I'll spare you my extended thoughts on the matter. I don't want to come across as one of those fanatical "Hollywood is out of touch" people, but it is nice to see a movie give some love to flyover country. And I'll leave it at that. (By the way, some of it was actually filmed in the Midwest, so brownie points for that too.) (Also, hopefully, people won't assume it makes fun of Midwesterners as a whole. I don't think it does, but everyone's got to find a reason to get offended about something these days, you know.)
7. It's smart. Again, I'm making a huge assumption based on interviews, reviews, and clips I've seen, but I will report back after February 11 to admit if I'm wrong. I used to have this running joke with my gay cousin that I judged people based on whether or not like they liked mid-90's Jim Carrey movies (This comes from me falling asleep in the theater while watching Dumb and Dumber when I was 13). Physical comedy is great, fart jokes are fine, but there has to be something to back that up. There has to be something unique. I'd like to think Helms can and will add that uniqueness to anything he does, especially something he appears to be so involved with. Which leads me to...
8. It has "cult classic" potential. When I went to YouTube to grab the trailer for this post, I skimmed down the last few comments and saw that people were already quoting the movie (aside from the one uptight d-bag who made a comment about it portraying Midwesterners as morons). In another interview I watched last week, Helms is even asked about this by an interviewer who predicts it will happen. I'm not saying this movie is the next Napoleon Dynamite, but if enough people see it, I'm willing to bet many a Facebook status will be updated with a catchy line or two from from the movie in the weeks and months to come, and the college kids will be walking around, wearing Brown Star Insurance t-shirts.
9. It has the potential to change the landscape of entertainment forever. OK, yeah, that's a bit much, but give me a break, people! I can't even come up with ten reasons to see most of the movies I have seen lately. In all seriousness, when I first heard about this film, I thought it sounded interesting, but I really didn't expect to ever get to see it. When I heard it was going to Sundance, I got really excited. For one thing, as I've mentioned before, more Ed Helms on our film and television screens seems like a great thing (just so long as it's not in the form of The Hangover 6), and I'll do whatever I can to encourage that. In the interview I'm about to post, Helms mentions that it's the first film he's ever had a lot to do with from start to finish. Maybe I'm a total geek, but I'm really interested in seeing the finished product based just on that information alone, and I want nothing more than for it to be a huge success.
10. Judge for yourself. The trailer for the movie looks awesome. See it here:
Also, if you have half an hour to spare, here's a great interview with Helms and Arteta from Sundance.
OK, that's it - ten reasons why you should go see this movie, and ten reasons why I'm going to go see this movie. I will report back after I see it.
In the meantime, I'll be hoping and praying it makes it way to Atlanta.
P.S. It's 4:00 AM. 4:00 AM is not a time for proofreading. Please ignore any and all grammar errors. Not that I don't make them all the time here, but again, it's 4:00 AM, and I'd rather go to sleep than sit and silently scold myself for misusing commas.













